25 Jul 2012 Wednesday
Apple talked with Twitter about investment
Apple Inc. talked in recent months with Twitter Inc. about making an
investment in the social media site in the hundreds of millions of
dollars, the New York Times reported.
On Friday, the Times,
citing unidentified people briefed on the situation, said there are no
talks ‘at the moment’ and there is no guarantee an agreement will be
reached, Bloomberg reports on Saturday. Such an investment, the
newspaper said, could value Twitter at more than $10 billion. Spokesmen
for both companies declined to comment to the Times.
discussions with Twitter were more than a year ago, the Wall Street
Journal reported yesterday, citing a person familiar with the matter. here are no current formal investment or acquisition talks between the companies, it said.
while still smaller than online rivals Google and Facebook, expects to
generate at least $1 billion in sales in 2014, two people with knowledge
of the matter have said. Researchers at EMarketer Inc. have said
that in 2014 Twitter advertising sales, which account for almost all
its revenue, will rise to $540 million from $139.5 million last year.
The closely held company doesn’t release sales figures. Twitter
has stepped up a campaign to induce marketers to devote more of their
advertising budgets to its service, which lets users post messages of no
more than 140 characters to followers.
Twitter, which unveiled its first advertising offering in 2010, has recently expanded mobile-advertising services.